What I can do for you

Public Relations Campaign

Press releases, bios, images and sampling programs help form the media’s first impression of you. I work hard to craft them to create an authentic reflection of you and your food business or cookbook.

Targeted media pitches

When I was a newspaper editor, I was inundated with pitches. Some were really helpful, some way off the mark. As a food editor, why pitch me about shoes? That experience made me hyper-aware of how important it is to develop a solid pitch and customize the angle to fit the individual needs of each editor, reporter or influencer. It’s so much easier to get the story placed when you give the media something they need.

Affiliate PR

Ever wonder why some products make it into the most coveted digital gift guides? If you’d like to see your products featured in top-tier online media content, it’s become essential to join an affiliate marketing program that many publishers require. I offer affiliate marketing management to get you up and running, score media coverage, and help create a new revenue stream.

Trade Show PR

How does a brand stand out to the media when there are 2,000 exhibitors participating in trade shows like the Fancy Food Show or Expo West? I can help you develop your story and attract attention from journalists in search of newsworthy trends and products.

Cookbook Recipe Testing and Editing

In addition to doing PR for cookbooks, I have experience testing recipes as well as editing recipes for cookbooks.